What I do.

Strong creative vision is common in this industry. The structure to sustain it is not. I close that gap.

One person, three ways to work together.

01Service

Creative strategy & direction.

Where a project is going and why.

I help artists, brands and events define what they are, who it's for and how it should feel, then turn that into a plan that survives contact with reality. I started as a designer twenty years ago and I still think like one.

  • Brand positioning and strategy
  • Art direction and visual identity
  • Content strategy and communication
elrow crowd under a shower of confetti in front of the themed stage
Case

elrowHead of Design and Art Director during the international expansion, leading the creative team while the brand grew from a Barcelona family business into a global name in club culture.

www.elrow.com ↗︎

02Service

Events & cultural projects.

The lineup is the easy part.

Production, permits, cash flow, partnerships and a team that holds when things go wrong: that's the real work. I've produced everything from club nights to large indoor events and international performances.

  • Event planning and production
  • Promotion and international shows
  • Partnerships, grants and team building
EMERGENCY EXIT seen from the stage at La Mercè, Barcelona: aerial performers hanging above a packed crowd at night
Case

EMERGENCY EXITA Creative Europe project by EXIT Foundation and La Fura dels Baus. I helped secure a €1M grant and took the show to four international stages: EXIT (Serbia), Boom Festival (Portugal), Sea Star (Croatia) and La Mercè (Barcelona).

www.emergency-exit.org ↗︎Instagram ↗︎

Crowd under light beams at RAVAGE, BEC! Bizkaia Arena, Bilbao
Case

RAVAGEA hard techno large indoor event built from zero. Two editions at BEC! Bizkaia Arena, Bilbao, over 3,000 people at each.

03Service

Artist management.

Management built on trust, not volume.

I work with a small number of electronic music artists, with a long-term view. The job is to turn talent into a career that lasts: a clear identity, the right rooms at the right time, and a team around the artist that pulls in the same direction.

I know every side of the table. I've produced events, negotiated with promoters, artists and agents across Europe, and worked as art director for artists on rebrands, tour visuals and merchandise. All of that goes into every artist I manage.

  • Career strategy, positioning and identity
  • Booking management, tour logistics and promoter relations
  • Releases, campaigns and partnerships
Richy Ahmed on a rooftop above the city, wearing glasses and a black shirt, lighting a cigarette
Case

Richy AhmedUK DJ and producer, managed from 2024 to 2026. Career strategy and positioning, finding new opportunities, international tour planning, promoter and agent relations, travel and show logistics, the coordination of releases, campaigns and brand partnerships, and the management of label events in Ibiza and during Sónar week.

Richy Ahmed ↗︎

The two members of Inner Sense standing against a blurred wall, in black and white
Case

Inner Sense & Inner CircleTwo electronic music projects from Serbia that I manage today: career strategy, positioning and their growth on international stages.

Inner Sense ↗︎Inner Circle ↗︎

How I work

How I work.

A clear starting point, a shared scope, and a way of working that fits where your project is now.

  1. 01

    Conversation

    We start with a conversation. I listen to what you want to build, where things stand and what is getting in the way. We work out whether I am the right person to help.

  2. 02

    Scope

    Before we start, we agree on the priorities, what I will deliver, how involved I need to be and what progress should look like. The scope follows the project, not a fixed package.

  3. 03

    Build

    We put the plan to work. That can mean creative direction, production, partnerships or working with your team. We stay focused on the agreed priorities and review them as the project develops.

  4. 04

    Review & next steps

    We look at what has changed and what the project needs next. That might be a handover to your team, a new phase or continued support. We agree the next step rather than assume it.

Starting point

Where is your project now?

An idea to shape

Clarify the direction, the audience and what needs to happen first.

A project to launch

Bring the creative work, production, people and plan together.

An existing project to develop

Take stock, find what needs to change and define the next phase.

You do not need to start from zero. We agree where I can help, how we will work together and when to review the scope.

Tell me about your project 
Project review · paid session

One hour. Your project, reviewed.

Not ready to start a project yet? Book a 60-minute video call to look at your project with fresh eyes: what's working, what isn't, and what to do next. For artists, promoters, festivals and brands who want a clear direction before committing to a bigger plan.

Length
60 minutes
Where
Video call
Price
€150, paid when you book
Book a session · €150